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Name Could Be Most Important Part Of Business Plan

William Shakespeare once penned that a rose by any other name would still smell as sweet, and when starting your own business the name you choose may be a determining factor of its success. Many businesses today use catchy names, some of them are really weird in trying to make sure their name stands out among the others. This sounds similar to the old marketing claim that it does not matter what the press says about a person, just spell the name right.


When sitting down to write your business plan the first thing you will need is a name. To help come up with the perfect moniker for your business, consider how you will most likely advertise and market the business. Print ads and broadcast ads will require a different approach. A name that makes sense in the phone book or newspaper ad may not sound as good if it is difficult to pronounce on the radio. Additionally, names that require a dash or two, or have other punctuation marks go well in print, but they are hard to relate through a radio ad.


Regads : SofiaMRepina

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